Political marketing models: the curious incident of the dog that doesn't bark

Heather Savigny, Mick Temple

Research output: Contribution to journal › Article › peer-review

34 Citations (Scopus)

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@article{28766d2d744447c58c9a25825329cc25,

title = "Political marketing models: the curious incident of the dog that doesn't bark",

author = "Heather Savigny and Mick Temple",

year = "2010",

doi = "10.1111/j.1467-9248.2010.00830.x",

language = "English",

volume = "58",

pages = "1049--1064 ",

journal = "Political Studies",

issn = "1467-9248",

publisher = "Wiley",

number = "5",

}