TY - JOUR
T1 - Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV)
AU - Bateman, Ian J.
AU - Burgess, Diane
AU - Hutchinson, W. George
AU - Matthews, David I.
PY - 2006
Y1 - 2006
N2 - We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either: (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines; Arrow et al., 1993]; (ii) learned or 'discovered' through a process of repetition and experience [Plott, 1996; List, 2003]; (iii) internally coherent but strongly influenced by some initial arbitrary anchor [Ariely et al., 2003]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning.
AB - We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either: (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines; Arrow et al., 1993]; (ii) learned or 'discovered' through a process of repetition and experience [Plott, 1996; List, 2003]; (iii) internally coherent but strongly influenced by some initial arbitrary anchor [Ariely et al., 2003]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-56649092994&partnerID=40&md5=f44faacba18a93f7f7334d07a5f84502
M3 - Article
SP - 1
EP - 25
JO - Working Paper - Centre for Social and Economic Research on the Global Environment
JF - Working Paper - Centre for Social and Economic Research on the Global Environment
SN - 0967-8875
IS - 1
ER -