@techreport{ff9a4dd60fd94cf3befeb8d32d1c50b7,
title = "Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV)",
abstract = "We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either: (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines; Arrow et al., 1993]; (ii) learned or 'discovered' through a process of repetition and experience [Plott, 1996; List, 2003]; (iii) internally coherent but strongly influenced by some initial arbitrary anchor [Ariely et al., 2003]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning.",
author = "Bateman, {Ian J.} and Diane Burgess and Hutchinson, {W. George} and Matthews, {David I.}",
year = "2006",
language = "English",
series = "Working Paper - Centre for Social and Economic Research on the Global Environment",
publisher = "Centre for Soc. Econ. Res. on the Global Environment",
pages = "1--25",
edition = "1",
type = "WorkingPaper",
institution = "Centre for Soc. Econ. Res. on the Global Environment",
}