Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Greg Shaffer, Anne Coughlan

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)580-588
Number of pages9
JournalMarketing Science
Volume28
Issue number3
DOIs
Publication statusPublished - 2009

Cite this