Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Greg Shaffer, Anne Coughlan

Research output: Contribution to journalArticle

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)580-588
Number of pages9
JournalMarketing Science
Volume28
Issue number3
DOIs
Publication statusPublished - 2009

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