Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Greg Shaffer, Anne Coughlan

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

Access to Document

@article{531422cd906d4ac597f7dda417eb857b,

title = "Price-Matching Guarantees, Retail Competition, and Product-Line Assortment",

author = "Greg Shaffer and Anne Coughlan",

year = "2009",

doi = "10.1287/mksc.1080.0404",

language = "English",

volume = "28",

pages = "580--588",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "3",

}