Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLabels, Brands and Competition Policy: The Changing Landscape of Retail Competition
EditorsA Ezrachi, U Bernitz
PublisherOxford University Press
ISBN (Print)ISBN-10: 0199559376
Publication statusPublished - 2009

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