Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’

Paul Dobson; Ratula Chakraborty

Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition
Editors	A Ezrachi, U Bernitz
Publisher	Oxford University Press
ISBN (Print)	ISBN-10: 0199559376
Publication status	Published - 2009

Cite this

@inbook{171e15b8a1ba4284a271ff501faecaa2,

title = "Private Labels and Branded Goods: Consumers{\textquoteright} {\textquoteleft}Horrors{\textquoteright} and {\textquoteleft}Heroes{\textquoteright}",

author = "Paul Dobson and Ratula Chakraborty",

year = "2009",

language = "English",

isbn = "ISBN-10: 0199559376",

editor = "A Ezrachi and U Bernitz",

booktitle = "Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition",

publisher = "Oxford University Press",

address = "United Kingdom",

}