@inbook{171e15b8a1ba4284a271ff501faecaa2,
title = "Private Labels and Branded Goods: Consumers{\textquoteright} {\textquoteleft}Horrors{\textquoteright} and {\textquoteleft}Heroes{\textquoteright}",
author = "Paul Dobson and Ratula Chakraborty",
year = "2009",
language = "English",
isbn = "ISBN-10: 0199559376",
editor = "A Ezrachi and U Bernitz",
booktitle = "Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition",
publisher = "Oxford University Press",
address = "United Kingdom",
}