Product Symbolism and Well being: Exploring the metaphorical meanings of mobile for young people

Lukman Aroean

Product Symbolism and Well being: Exploring the metaphorical meanings of mobile for young people

Lukman Aroean

Research output: Contribution to conference › Paper › peer-review

Abstract

For three decades in the marketplace, mobile phone has played a significant role to society. With a sample of university students and young people, the paper investigated symbolic meanings of possession and use of mobile pertaining to social, psychological and well-being domains. Employing the ZMET method, the study revealed the thematic symbolism of cultural, social, and psychological and well-being realms of young mobile consumer. The symbolic themes may serve as a basis for mobile marketing strategy and for the advancement of mobile consumer research.

Original language	English
Publication status	Published - 2010
Event	Academy of Marketing - Coventry University, Coventry, United Kingdom Duration: 6 Jul 2010 → 8 Jul 2010

Conference

Conference	Academy of Marketing
Country/Territory	United Kingdom
City	Coventry
Period	6/07/10 → 8/07/10

Cite this

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title = "Product Symbolism and Well being: Exploring the metaphorical meanings of mobile for young people",

abstract = "For three decades in the marketplace, mobile phone has played a significant role to society. With a sample of university students and young people, the paper investigated symbolic meanings of possession and use of mobile pertaining to social, psychological and well-being domains. Employing the ZMET method, the study revealed the thematic symbolism of cultural, social, and psychological and well-being realms of young mobile consumer. The symbolic themes may serve as a basis for mobile marketing strategy and for the advancement of mobile consumer research. ",

author = "Lukman Aroean",

year = "2010",

language = "English",

note = "Academy of Marketing ; Conference date: 06-07-2010 Through 08-07-2010",

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T1 - Product Symbolism and Well being: Exploring the metaphorical meanings of mobile for young people

AU - Aroean, Lukman

PY - 2010

Y1 - 2010

N2 - For three decades in the marketplace, mobile phone has played a significant role to society. With a sample of university students and young people, the paper investigated symbolic meanings of possession and use of mobile pertaining to social, psychological and well-being domains. Employing the ZMET method, the study revealed the thematic symbolism of cultural, social, and psychological and well-being realms of young mobile consumer. The symbolic themes may serve as a basis for mobile marketing strategy and for the advancement of mobile consumer research.

AB - For three decades in the marketplace, mobile phone has played a significant role to society. With a sample of university students and young people, the paper investigated symbolic meanings of possession and use of mobile pertaining to social, psychological and well-being domains. Employing the ZMET method, the study revealed the thematic symbolism of cultural, social, and psychological and well-being realms of young mobile consumer. The symbolic themes may serve as a basis for mobile marketing strategy and for the advancement of mobile consumer research.

M3 - Paper

T2 - Academy of Marketing

Y2 - 6 July 2010 through 8 July 2010

ER -