The COVID19 pandemic has unfolded alongside a concurrent ‘infodemic’ – defined by the World Health Organization as an overabundance of information, some accurate, some not, that occurs during an epidemic. Key to managing this is not only identifying, countering and debunking misinformation but also providing unbiased and factually correct information and signposting people towards it. However, during COVID19, the ‘truth’ has not always been clear. It has not always been easy to prepare public health messaging that is consistent, easily understood or practical for everyone to apply. This presents unique challenges, to which social media platforms need to be part of the solution. One such solution can be found on www.reddit.com where, in January 2020, a group of research scientists, students, academics and medics came together to create and moderate forums in which the pandemic can be discussed and questions about it answered. These forums provide case studies of how information can be generated, misinformation corrected and disinformation debunked on subreddits with, combined, more than 3 million subscribers.
|Conference on Human Factors in Computing Systems - Proceedings
|2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI EA 2021
|8/05/21 → 13/05/21
- Public health messaging