Regulatory focus, nutrition involvement, and nutrition knowledge

Kishore G. Pillai; Yong-Siang Liang; Desmond  Thwaites; Piyush Sharma; Ronald E. Goldsmith

doi:10.1016/j.appet.2019.03.008

Regulatory focus, nutrition involvement, and nutrition knowledge

Kishore G. Pillai, Yong-Siang Liang, Desmond Thwaites, Piyush Sharma, Ronald E. Goldsmith

Norwich Business School

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

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Abstract

Few studies have examined the antecedents of nutrition involvement. Similarly, conflicting results have been recorded on the relationship between nutrition involvement and knowledge, knowledge and dietary behaviors, and nutrition involvement and dietary behaviors. This paper addresses these research gaps by exploring the role of regulatory focus as an antecedent of nutrition involvement. It also examines the effect of nutrition involvement on nutrition knowledge and the effects of both involvement and knowledge on diet adjustment. A large-scale study with 1125 Taiwanese consumers demonstrates a positive effect of promotion focus and no significant effect of prevention focus, on nutrition involvement. Income moderates the effect of promotion focus on nutrition involvement, which in turn has positive effects on nutrition knowledge and diet adjustment. Nutrition knowledge also has a positive effect on diet adjustment. The study clarifies these relationships and provides suggestions to policy making.

Original language	English
Pages (from-to)	267-273
Number of pages	7
Journal	Appetite
Volume	137
Early online date	9 Mar 2019
DOIs	https://doi.org/10.1016/j.appet.2019.03.008
Publication status	Published - 1 Jun 2019

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10.1016/j.appet.2019.03.008

Accepted_ManuscriptAccepted author manuscript, 506 KBLicence: CC BY-NC-ND

Cite this

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abstract = "Few studies have examined the antecedents of nutrition involvement. Similarly, conflicting results have been recorded on the relationship between nutrition involvement and knowledge, knowledge and dietary behaviors, and nutrition involvement and dietary behaviors. This paper addresses these research gaps by exploring the role of regulatory focus as an antecedent of nutrition involvement. It also examines the effect of nutrition involvement on nutrition knowledge and the effects of both involvement and knowledge on diet adjustment. A large-scale study with 1125 Taiwanese consumers demonstrates a positive effect of promotion focus and no significant effect of prevention focus, on nutrition involvement. Income moderates the effect of promotion focus on nutrition involvement, which in turn has positive effects on nutrition knowledge and diet adjustment. Nutrition knowledge also has a positive effect on diet adjustment. The study clarifies these relationships and provides suggestions to policy making.",

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AU - Thwaites, Desmond

AU - Sharma, Piyush

AU - Goldsmith, Ronald E.

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AB - Few studies have examined the antecedents of nutrition involvement. Similarly, conflicting results have been recorded on the relationship between nutrition involvement and knowledge, knowledge and dietary behaviors, and nutrition involvement and dietary behaviors. This paper addresses these research gaps by exploring the role of regulatory focus as an antecedent of nutrition involvement. It also examines the effect of nutrition involvement on nutrition knowledge and the effects of both involvement and knowledge on diet adjustment. A large-scale study with 1125 Taiwanese consumers demonstrates a positive effect of promotion focus and no significant effect of prevention focus, on nutrition involvement. Income moderates the effect of promotion focus on nutrition involvement, which in turn has positive effects on nutrition knowledge and diet adjustment. Nutrition knowledge also has a positive effect on diet adjustment. The study clarifies these relationships and provides suggestions to policy making.

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