Relationship Marketing: What if…?

C. Veloutsou, M. Saren, N. Tzokas

Research output: Contribution to journal › Article › peer-review

60 Citations (Scopus)

Original language	English
Pages (from-to)	433-449
Number of pages	17
Journal	European Journal of Marketing
Volume	36
Issue number	4
Publication status	Published - 2002

Cite this

@article{3f1e80b4b6cb4d31850366fc99056a5c,

title = "Relationship Marketing: What if…?",

author = "C. Veloutsou and M. Saren and N. Tzokas",

year = "2002",

language = "English",

volume = "36",

pages = "433--449",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}