Original language | English |
---|---|
Pages (from-to) | 433-449 |
Number of pages | 17 |
Journal | European Journal of Marketing |
Volume | 36 |
Issue number | 4 |
Publication status | Published - 2002 |
Relationship Marketing: What if…?
C. Veloutsou, M. Saren, N. Tzokas
Research output: Contribution to journal › Article › peer-review
60
Citations
(Scopus)