Relationship Marketing: What if…?

C. Veloutsou, M. Saren, N. Tzokas

Research output: Contribution to journalArticlepeer-review

60 Citations (Scopus)
Original languageEnglish
Pages (from-to)433-449
Number of pages17
JournalEuropean Journal of Marketing
Volume36
Issue number4
Publication statusPublished - 2002

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