Relationship orientation, marketing capabilities, and performance: The role of customer relationship management

Prithwiraj Nath

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventMarketing Science Conference - University of Cologne
Duration: 1 Jun 2010 → …

Conference

ConferenceMarketing Science Conference
CityUniversity of Cologne
Period1/06/10 → …

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