Abstract
Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.
| Original language | English |
|---|---|
| Pages (from-to) | 705-722 |
| Number of pages | 18 |
| Journal | European Journal of Marketing |
| Volume | 34 |
| Issue number | 5/6 |
| DOIs | |
| Publication status | Published - 2000 |