Repercussions of consumer confusion for late introduced differentiated products

Georgios Chrysochoidis

Research output: Contribution to journalArticlepeer-review

Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.
Original languageEnglish
Pages (from-to)705-722
Number of pages18
JournalEuropean Journal of Marketing
Volume34
Issue number5/6
DOIs
Publication statusPublished - 2000

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