Researching "British [Muslim] Values": Vernacular politics, digital storytelling, and participant researchers

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This article reflects on methodological decisions, strategies, and challenges from a recent interdisciplinary project on the relationship between ‘British values’ and Islam. The project employed digital storytelling to access ‘everyday’ conceptions and constructions of this contentious relationship. The research was undertaken by participant researchers recruited from Muslim communities in the UK’s East Anglia region, working with academics from media studies and political science. In this article we offer a detailed account of key moments relating especially to recruitment, retention, and the production of digital content. It offers two contributions. First, methodological guidance for researchers interested in combining participatory research with digital storytelling. And, second, rationale for so doing given the methodology’s scope for producing rich visual content with capacity (i) to deepen and disrupt established knowledge, and (ii) to change the views, ideas and aspirations of those involved in the content’s creation.
Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalInternational Journal of Qualitative Methods
Early online date13 Jul 2020
Publication statusPublished - 2020


  • British values
  • Muslims
  • digital storytelling
  • film
  • national identity
  • participant researchers
  • visual methods

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