Researching historical promotional materials: Towards a new methodology

Research output

Research output per year 2008 2008 2009 2011 2013 2014 2016 2020 2024 2024

• 4 Citations (Scopus)
• 8 Article
• 1 Book
• 1 Special issue

Research output per year

Research output per year

Search results

• 2024

  Forecasting the future feature: How film industry hierarchies shaped trailer discourse, 1919-1959

  Johnston, K. M. & Balzar, J., Apr 2024, In: Historical Journal of Film, Radio and Television. 44, 2, p. 282-299 18 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  11 Downloads (Pure)
• 2020

  Talking Trailers: Promotional materials, and the value of the paratextual turn

  Balzar, J., Johnston, K. M. & Pearson, E., 10 Jun 2020, In: Cinephile: The University of British Columbia's Film Journal. 14, 1, p. 40-45 6 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  469 Downloads (Pure)
• 2016

  Watching the trailer: Researching the film trailer audience

  Johnston, K. M., Vollans, E. & Greene, F. L., Nov 2016, In: Participations. 13, 2, p. 56-85 30 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  103 Downloads (Pure)
• 2014

  Sound and (no) Vision: Locating the Radio Trailer

  Johnston, K. M., 2014, In: Music, Sound and the Moving Image. 8, 2, p. 163-178 16 p.

  Research output: Contribution to journal › Article › peer-review

• Would I lie to you? Researching audience attitudes to, and uses of, the promotional trailer format

  Greene, F. L., Johnston, K. M. & Vollans, E., Mar 2014, In: International Journal of Media and Cultural Politics. 10, 1, p. 109-116 8 p.

  Research output: Contribution to journal › Article

  Open Access

  File
  4 Citations (Scopus)

  30 Downloads (Pure)
• 2011

  'An intelligent and effective use of the rival screen': Re-discovering early British television trailers

  Johnston, K. M., 2011, In: Media History. 17, 4, p. 377-388 12 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  2 Citations (Scopus)

  67 Downloads (Pure)
• 2008

  'The coolest way to watch movie trailers in the world': Trailers in the digital age

  Johnston, K. M., 2008, In: Convergence: The International Journal of Research into New Media Technologies. 14, 2, p. 145-160 16 p.

  Research output: Contribution to journal › Article › peer-review

  File
  22 Citations (Scopus)

  352 Downloads (Pure)

• "Three times as thrilling!": The lost history of 3-D trailer production, 1953-54

  Johnston, K. M., Oct 2008, In: Journal of Popular Film and Television. 36, 3, p. 150-160 11 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

  File
  5 Citations (Scopus)

  17 Downloads (Pure)