Retail loyalty schemes: results from a consumer diary study

Andrew Smith, Leigh Sparks, Susan Hart, Nikolaos Tzokas

Research output: Contribution to journalArticlepeer-review

47 Citations (Scopus)
Original languageEnglish
Pages (from-to)109-119
Number of pages11
JournalJournal of Retailing and Consumer Services
Volume10
Issue number2
DOIs
Publication statusPublished - 2003

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