Rethinking the Top-Line and Realignment of the Bottom-Line in a Post-Covid Landscape

Carola Valente, Graham Manville

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Abstract

The disruption caused by the Covid-19 pandemic on the global markets, supply chains and the subsequent shifts in the way that customers purchase is changing the way companies are doing business. There has been a pervading trend towards the digitalisation of businesses embracing omni-channel strategies and the concept of “phygital” which combines the physical and digital aspects.
The pandemic and the social distancing controls is providing a catalyst for the realignment of corporate strategies that address the “go to market”, the cost of doing business and the corporate and transfer pricing policies of the business. A case study using a €200M apparel company proposes a solution rethinking the top-line strategies as a response of the evolution of the sales channels and the subsequent realignment of the bottom-line, which include the cost and control structures, and the corporate and transfer pricing models.
Original languageEnglish
Pages (from-to)14-18
Number of pages5
JournalManagement Consulting Journal
Volume6
Publication statusPublished - 1 Jan 2021

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