| Original language | English |
|---|---|
| Publication status | Published - Jul 2006 |
| Event | The proceedings of the Academy of Marketing Conference - Houston, United States Duration: 1 Apr 2009 → … |
Conference
| Conference | The proceedings of the Academy of Marketing Conference |
|---|---|
| Country/Territory | United States |
| City | Houston |
| Period | 1/04/09 → … |