Rewards - Can they be used to help the coordination of sales and marketing activities?

K. Le Meunier-FitzHugh; L. Le Meunier-FitzHugh

doi:10.1007/978-3-319-11797-3

Rewards - Can they be used to help the coordination of sales and marketing activities?

K. Le Meunier-FitzHugh, L. Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper considers the role that rewards play in improving sales and marketing coordination. The findings highlighted that organizations may use an aligned rewards to encourage greater collaboration between sales and marketing personnel, but that this needs receive support from senior managers through goal and activity alignment to be effective.

Original language	English
Pages	275
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11797-3
Publication status	Published - 2010
Event	The proceedings of the Academy of Marketing Science Conference - Portland, United States Duration: 1 May 2010 → …

Conference

Conference	The proceedings of the Academy of Marketing Science Conference
Country/Territory	United States
City	Portland
Period	1/05/10 → …

Access to Document

10.1007/978-3-319-11797-3

Cite this

@conference{ab004138b4234cb585e98c303ce1a46c,

title = "Rewards - Can they be used to help the coordination of sales and marketing activities?",

abstract = "This paper considers the role that rewards play in improving sales and marketing coordination. The findings highlighted that organizations may use an aligned rewards to encourage greater collaboration between sales and marketing personnel, but that this needs receive support from senior managers through goal and activity alignment to be effective.",

author = "{Le Meunier-FitzHugh}, K. and {Le Meunier-FitzHugh}, L.",

year = "2010",

doi = "10.1007/978-3-319-11797-3",

language = "English",

pages = "275",

note = "The proceedings of the Academy of Marketing Science Conference ; Conference date: 01-05-2010",