Abstract
The popularity of iMode technology in Japan and the possibility of its popularity extending to the rest of the world is discussed. Approximately 15, 000 new users subscribe to iMode in Japan every day, indicating high behavioral intensions to use the technology. It is unlikely that the success of iMode will be emulated to the same extent or as easily in other markets. Moreover, competition is more intense in the US and Europe and technology fragmentation has been much higher and vertical integration lower.
Original language | English |
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Pages (from-to) | 78-84 |
Number of pages | 7 |
Journal | Communications of the ACM |
Volume | 46 |
Issue number | 11 |
DOIs | |
Publication status | Published - Nov 2003 |
Keywords
- Code division multiple access
- Competition
- Electronic commerce
- Information technology
- Internet telephony
- Investments
- Marketing
- Telephone sets
- User interfaces
- Websites
- Wireless telecommunication systems
- AT&T (CO)
- iMode technology
- Mobile phones
- NTT DoCoMo (CO)
- Wireless networks
- Internet