Rising Sun: iMode and the wireless Internet

Stuart J. Barnes, Sid L. Huff

Research output: Contribution to journalArticlepeer-review

190 Citations (Scopus)


The popularity of iMode technology in Japan and the possibility of its popularity extending to the rest of the world is discussed. Approximately 15, 000 new users subscribe to iMode in Japan every day, indicating high behavioral intensions to use the technology. It is unlikely that the success of iMode will be emulated to the same extent or as easily in other markets. Moreover, competition is more intense in the US and Europe and technology fragmentation has been much higher and vertical integration lower.
Original languageEnglish
Pages (from-to)78-84
Number of pages7
JournalCommunications of the ACM
Issue number11
Publication statusPublished - Nov 2003


  • Code division multiple access
  • Competition
  • Electronic commerce
  • Information technology
  • Internet telephony
  • Investments
  • Marketing
  • Telephone sets
  • User interfaces
  • Websites
  • Wireless telecommunication systems
  • AT&T (CO)
  • iMode technology
  • Mobile phones
  • NTT DoCoMo (CO)
  • Wireless networks
  • Internet

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