Risk, Uncertainty and Discrete Choice Models

Peter Moffatt, Moshe Ben Akiva, David Brownestone, Charles Holt, Thierry Magnac, Daniel McFadden, Nathalie Picard, Kenneth Train, Peter Wakker, Joan Walker

Research output: Contribution to journalArticlepeer-review

80 Citations (Scopus)
Original languageEnglish
Pages (from-to)269-295
Number of pages27
JournalMarketing Letters
Volume19
Publication statusPublished - 2008

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