Sales and Marketing Collaboration - What is the impact of Market Orientation?

K. Le Meunier-FitzHugh, L. Le Meunier-FitzHugh

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Jul 2011
EventThe proceedings of the Academy of Marketing Science World Marketing Congress - Reims, France
Duration: 1 Jul 2011 → …

Conference

ConferenceThe proceedings of the Academy of Marketing Science World Marketing Congress
CountryFrance
CityReims
Period1/07/11 → …

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