Sales and Marketing Collaboration - What is the impact of Market Orientation?

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - Jul 2011
Event	The proceedings of the Academy of Marketing Science World Marketing Congress - Reims, France Duration: 1 Jul 2011 → …

Conference	The proceedings of the Academy of Marketing Science World Marketing Congress
Country/Territory	France
City	Reims
Period	1/07/11 → …

Cite this

@conference{1b4803adccde47f5b0ec15015de792db,

title = "Sales and Marketing Collaboration - What is the impact of Market Orientation?",

author = "\{Le Meunier-FitzHugh\}, K. and \{Le Meunier-FitzHugh\}, L.",

year = "2011",

month = jul,

language = "English",

note = "The proceedings of the Academy of Marketing Science World Marketing Congress ; Conference date: 01-07-2011",

}