Abstract
Recent research suggests that interaction-appropriate behavior may be automatically triggered by exposure to an out-group cue. Two experiments investigated the role of prejudice and salient egalitarian norms in determining the activation of two fundamental behavioral responses: approach and avoidance. The activation of approach and avoidance was investigated as a function of negative attitudes towards homosexuals (Experiment 1) and African-Caribbeans (Experiment 2). Results indicated that avoidance was automatically activated in response to out-group labels among participants with prejudiced attitudes (Experiments 1 and 2) whereas approach was less activated among prejudiced participants (Experiment 2). The former effect, however, was significantly diminished when egalitarian norms have been made temporarily salient.
Original language | English |
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Pages (from-to) | 151-165 |
Number of pages | 15 |
Journal | Group Processes & Intergroup Relations |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - Mar 2010 |
Keywords
- automatic processes
- egalitarian norms
- prejudice