Satellite broadcasting and match attendance - The case of rugby league

Mark Baimbridge; Samuel Cameron; Peter Dawson

doi:10.1080/758518985

Satellite broadcasting and match attendance - The case of rugby league

Mark Baimbridge, Samuel Cameron, Peter Dawson

Research output: Contribution to journal › Article › peer-review

56 Citations (Scopus)

Abstract

A recent development in the UK television industry has been the emergence of satellite and cable broadcasting. We examine the entrance of the BSkyB satellite network into the coverage of the first division of the rugby football league over the 1993-94 season. This paper extends the familiar model of sport attendance to incorporate the live television transmission of games which is found to exert a negative influence on attendance. Our result suggests considerable scope for future research in this neglected aspect of the factors affecting sport attendance.

Original language	English
Pages (from-to)	343-346
Number of pages	4
Journal	Applied Economics Letters
Volume	2
Issue number	10
DOIs	https://doi.org/10.1080/758518985
Publication status	Published - Oct 1995

Keywords

COLLEGE FOOTBALL
IMPACT

Access to Document

10.1080/758518985

Cite this

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title = "Satellite broadcasting and match attendance - The case of rugby league",

abstract = "A recent development in the UK television industry has been the emergence of satellite and cable broadcasting. We examine the entrance of the BSkyB satellite network into the coverage of the first division of the rugby football league over the 1993-94 season. This paper extends the familiar model of sport attendance to incorporate the live television transmission of games which is found to exert a negative influence on attendance. Our result suggests considerable scope for future research in this neglected aspect of the factors affecting sport attendance.",

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AB - A recent development in the UK television industry has been the emergence of satellite and cable broadcasting. We examine the entrance of the BSkyB satellite network into the coverage of the first division of the rugby football league over the 1993-94 season. This paper extends the familiar model of sport attendance to incorporate the live television transmission of games which is found to exert a negative influence on attendance. Our result suggests considerable scope for future research in this neglected aspect of the factors affecting sport attendance.

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