Satellite television and the demand for football: A whole new ball game?

Mark Baimbridge; Samuel Cameron; Peter Dawson

doi:10.1111/j.1467-9485.1996.tb00848.x

Satellite television and the demand for football: A whole new ball game?

Mark Baimbridge, Samuel Cameron, Peter Dawson

Research output: Contribution to journal › Article › peer-review

196 Citations (Scopus)

Abstract

A recent development in the UK television industry has been the emergence of satellite coverage of sporting events. This paper examines the relationship between broadcasting and football, culminating in the 1992 joint BBC and BSkyB contract to televise the English Premier League. A demand function is estimated which extends the familiar model of attendance to incorporate television together with quadratic functions. We find that, although live transmission reduces attendance, the net financial consequences are positive for Premier League teams. Moreover, significant estimators are found for the quadratic functions of price, earnings, distance, seasonal trend and length of Premier League status.

Original language	English
Pages (from-to)	317-333
Number of pages	17
Journal	Scottish Journal of Political Economy
Volume	43
Issue number	3
DOIs	https://doi.org/10.1111/j.1467-9485.1996.tb00848.x
Publication status	Published - Aug 1996

Keywords

SEMI-LOGARITHMIC EQUATIONS
COLLEGE FOOTBALL
DUMMY VARIABLES
LEAGUE FOOTBALL
RUGBY LEAGUE
ATTENDANCE
IMPACT

Access to Document

10.1111/j.1467-9485.1996.tb00848.x

Cite this

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title = "Satellite television and the demand for football: A whole new ball game?",

abstract = "A recent development in the UK television industry has been the emergence of satellite coverage of sporting events. This paper examines the relationship between broadcasting and football, culminating in the 1992 joint BBC and BSkyB contract to televise the English Premier League. A demand function is estimated which extends the familiar model of attendance to incorporate television together with quadratic functions. We find that, although live transmission reduces attendance, the net financial consequences are positive for Premier League teams. Moreover, significant estimators are found for the quadratic functions of price, earnings, distance, seasonal trend and length of Premier League status.",

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KW - SEMI-LOGARITHMIC EQUATIONS

KW - COLLEGE FOOTBALL

KW - DUMMY VARIABLES

KW - LEAGUE FOOTBALL

KW - RUGBY LEAGUE

KW - ATTENDANCE

KW - IMPACT

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