Purpose – The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years of age) are examined. A large dataset from various districts in the wider Athens region has been used. Design/methodology/approach – The British Food Standards Agency questionnaire used for the same purpose in the UK was adopted and adapted to the local circumstances. Findings – The sampled schoolchildren pay attention at certain food labels elements only, and they may do so only when they purchase a product for the first time. There is an associated lack of understanding, and medium to high levels of erroneous interpretation for some food label related information. No major differences are found to exist between age groups. Research limitations/implications – Methods suitable for fostering awareness and clarity in student mindsets regarding food label elements need development. Practical implications – There is a substantial need to alter the method for the exchange and provision of information to schoolchildren regarding food label information is concerned, as the current status of affairs seems to be unsatisfactory. Originality/value – The paper provides empirical results regarding the extent of attention towards, and understanding of, a wide range of different elements/information available in food labels. The dataset is large and it originates from various districts in the wider Athens region.
|Number of pages||7|
|Journal||Young Consumers: Insight and Ideas for Responsible Marketers|
|Publication status||Published - 2006|