Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method.

Stuart Barnes, J. Mattsson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-11
Number of pages	11
Journal	International Journal of Online Marketing
Volume	1
Issue number	1
Publication status	Published - 2011

Cite this

@article{2f833f11e9ec45caa7459c8d03a74d43,

title = "Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method.",

author = "Stuart Barnes and J. Mattsson",

year = "2011",

language = "English",

volume = "1",

pages = "1--11",

journal = "International Journal of Online Marketing",

issn = "2156-1753",

number = "1",

}