Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method.

Stuart Barnes, J. Mattsson

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalInternational Journal of Online Marketing
Volume1
Issue number1
Publication statusPublished - 2011

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