Original language | English |
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Pages (from-to) | 1-11 |
Number of pages | 11 |
Journal | International Journal of Online Marketing |
Volume | 1 |
Issue number | 1 |
Publication status | Published - 2011 |
Segmenting Brand Value Perceptions of Consumers in Virtual Worlds: An Empirical Analysis using the FIMIX Method.
Stuart Barnes, J. Mattsson
Research output: Contribution to journal › Article › peer-review