Segmenting Consumers via Perceptions of Brand Value in Virtual Worlds

S.J. Barnes, J. Mattsson

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference - Perth, Australia
Duration: 28 Nov 2011 → 30 Nov 2011

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference
Country/TerritoryAustralia
CityPerth
Period28/11/11 → 30/11/11

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