Segmenting cyberspace: A customer typology for the Internet

S. Barnes

Research output: Contribution to journalArticle

123 Citations (Scopus)
Original languageEnglish
Pages (from-to)71-93
Number of pages23
JournalEuropean Journal of Marketing
Volume41
Issue number1/2
DOIs
Publication statusPublished - 2007

Keywords

  • Cluster analysis
  • Internet
  • Market segmentation

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