Selling and Sales Management: 11th Edition

David Jobber, Geoffery Lancaster , Kenneth Le Meunier-FitzHugh

Research output: Book/ReportBook


This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
Original languageEnglish
Place of PublicationHarlow
Number of pages496
ISBN (Electronic)978-1-292-20507-6
ISBN (Print)978-1-292-20502-1
Publication statusPublished - 11 Apr 2019

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