Shareholder reaction to corporate water actions and the reputational effects of CSR

Rafia Afrin, Ni Peng, Frances Bowen

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Abstract

This research presents an event study to investigate market reactions to corporate water actions and show that shareholders react positively to responsible water actions, and negatively to irresponsible actions. We also prove that these market reactions are influenced by previous good/bad general CSR performance that creates reputational capital/liability.

Original languageEnglish
DOIs
Publication statusPublished - 1 Aug 2019
Event79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, AOM 2019 - Boston, United States
Duration: 9 Aug 201913 Aug 2019

Conference

Conference79th Annual Meeting of the Academy of Management: Understanding the Inclusive Organization, AOM 2019
CountryUnited States
CityBoston
Period9/08/1913/08/19

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