Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing

K. Le Meunier-FitzHugh

Research output: Book/Report › Book

Cite this

TY - BOOK

T1 - Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing

AU - Le Meunier-FitzHugh, K.

PY - 2009

Y1 - 2009

M3 - Book

SN - 978-3639166330

BT - Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing

PB - VDM Publishing House Ltd.

CY - Saarbrücken, Germany

ER -