| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship Marketing: Principles and Practice of SME Marketing |
| Editors | S. Nwankwo, A. Gbadamosi |
| Publisher | Roultledge |
| Publication status | Published - 2011 |
SME Marketing Communication
Graham Spickett-Jones, T. Y. Eng
Research output: Chapter in Book/Report/Conference proceeding › Chapter