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SME Marketing Communication

  • Graham Spickett-Jones
  • , T. Y. Eng

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship Marketing: Principles and Practice of SME Marketing
EditorsS. Nwankwo, A. Gbadamosi
PublisherRoultledge
Publication statusPublished - 2011

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