Social Identity Perspective on Brand loyalty

Hongwei He; Yan Li; Lloyd Harris

doi:10.1016/j.jbusres.2011.03.007

Social Identity Perspective on Brand loyalty

Hongwei He, Yan Li, Lloyd Harris

Norwich Business School

Research output: Contribution to journal › Article › peer-review

289 Citations (Scopus)

Original language	English
Pages (from-to)	648-657
Number of pages	10
Journal	Journal of Business Research
Volume	65
Issue number	5
DOIs	https://doi.org/10.1016/j.jbusres.2011.03.007
Publication status	Published - May 2011

Keywords

Brand identity
Brand loyalty
Company identity
Customer-brand identification
Social identity

Access to Document

10.1016/j.jbusres.2011.03.007

Cite this

@article{a79257fc757049169ee1c84090e961a5,

title = "Social Identity Perspective on Brand loyalty",

keywords = "Brand identity, Brand loyalty, Company identity, Customer-brand identification, Social identity",

author = "Hongwei He and Yan Li and Lloyd Harris",

year = "2011",

month = may,

doi = "10.1016/j.jbusres.2011.03.007",

language = "English",

volume = "65",

pages = "648--657",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "5",

}

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T1 - Social Identity Perspective on Brand loyalty

AU - He, Hongwei

AU - Li, Yan

AU - Harris, Lloyd

PY - 2011/5

Y1 - 2011/5

KW - Brand identity

KW - Brand loyalty

KW - Company identity

KW - Customer-brand identification

KW - Social identity

U2 - 10.1016/j.jbusres.2011.03.007

DO - 10.1016/j.jbusres.2011.03.007

M3 - Article

VL - 65

SP - 648

EP - 657

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 5

ER -