Social Influence in the Adoption of Digital Consumer Innovations to Mitigate Climate Change

Emilie Vrain (Lead Author), Charlie Wilson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Original languageEnglish
Title of host publicationConference Proceedings - BEHAVE 2020-2021: the 6th European Conference on Behaviour Change for Energy Efficiency
EditorsXianli Zhu, Gabriela Prata Dias
Chapter5.2
Pages85-88
Number of pages4
Publication statusPublished - 1 Jun 2021

Keywords

  • low carbon
  • interpersonal communication
  • diffusion of innovations
  • information sources
  • electronic word-of-mouth

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