Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Markus Wohlfeil

Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Markus Wohlfeil

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

8 Downloads (Pure)

Original language	English
Pages	130-132
Publication status	Published - 2012
Event	11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing - Academy of Marketing, London Metropolitan University, London, United Kingdom Duration: 19 Sept 2012 → …

Conference

Conference	11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing
Country/Territory	United Kingdom
City	London
Period	19/09/12 → …

Keywords

film consumption
film studios
film marketing
event-marketing
Brand Lands
film studio tour
experiential consumption
photographic essay
autoethnography
introspective research
consumer-brand relationship
Consumer behaviour

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Somewhere Over the Rainbow - Non-Profit, Arts, Heritage and Social Marketing SIG 2012Submitted manuscript, 49.5 KB

2 Paper

For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy
Wohlfeil, M., 2013, p. on CD-Rom.
Research output: Contribution to conference › Paper › peer-review

Open Access
File
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay
Wohlfeil, M., 2012, p. on USB.
Research output: Contribution to conference › Paper › peer-review

Cite this

@conference{3cedc13487784df2a3857d1e1ad1ad79,

title = "Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)",

keywords = "film consumption, film studios, film marketing, event-marketing, Brand Lands, film studio tour, experiential consumption, photographic essay, autoethnography, introspective research, consumer-brand relationship, Consumer behaviour",

author = "Markus Wohlfeil",

year = "2012",

language = "English",

pages = "130--132",

note = "11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing ; Conference date: 19-09-2012",

}

TY - CONF

T1 - Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

AU - Wohlfeil, Markus

PY - 2012

Y1 - 2012

KW - film consumption

KW - film studios

KW - film marketing

KW - event-marketing

KW - Brand Lands

KW - film studio tour

KW - experiential consumption

KW - photographic essay

KW - autoethnography

KW - introspective research

KW - consumer-brand relationship

KW - Consumer behaviour

M3 - Paper

SP - 130

EP - 132

T2 - 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing

Y2 - 19 September 2012

ER -

Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Conference

Keywords

UN SDGs

Access to Document

Research output

For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy

Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay

Cite this