Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Markus Wohlfeil

Research output: Contribution to conferencePaper

4 Downloads (Pure)
Original languageEnglish
Pages130-132
Publication statusPublished - 2012
EventProceedings of the 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing - London Metropolitan University, London: Academy of Marketing (UK)
Duration: 19 Sep 2012 → …

Conference

ConferenceProceedings of the 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing
CityLondon Metropolitan University, London: Academy of Marketing (UK)
Period19/09/12 → …

Keywords

  • film consumption
  • film studios
  • film marketing
  • event-marketing
  • Brand Lands
  • film studio tour
  • experiential consumption
  • photographic essay
  • autoethnography
  • introspective research
  • consumer-brand relationship
  • Consumer behaviour

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