| Original language | English |
|---|---|
| Pages | 130-132 |
| Publication status | Published - 2012 |
| Event | 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing - Academy of Marketing, London Metropolitan University, London, United Kingdom Duration: 19 Sept 2012 → … |
Conference
| Conference | 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing |
|---|---|
| Country/Territory | United Kingdom |
| City | London |
| Period | 19/09/12 → … |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- film consumption
- film studios
- film marketing
- event-marketing
- Brand Lands
- film studio tour
- experiential consumption
- photographic essay
- autoethnography
- introspective research
- consumer-brand relationship
- Consumer behaviour
Research output
- 2 Paper
-
For Love of the Movies: A Photographic Essay of the Film Studio Tour as a Consumer-Brand Relationship Strategy
Wohlfeil, M., 2013, p. on CD-Rom.Research output: Contribution to conference › Paper › peer-review
Open AccessFile -
Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay
Wohlfeil, M., 2012, p. on USB.Research output: Contribution to conference › Paper › peer-review
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