Sports Celebrity Endorsers: The Significance of Gender.

J. Granleese, H. Shen

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusUnpublished - 2009
Event8th International Conference on Research in Advertising: The European Advertising Academy in association with The University of Klagenfurt - University of Klagenfurt, Austria
Duration: 25 Jun 200827 Jun 2008


Conference8th International Conference on Research in Advertising

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