Sports Celebrity Endorsers: The Significance of Gender.

J. Granleese; H. Shen

Sports Celebrity Endorsers: The Significance of Gender.

J. Granleese, H. Shen

Norwich Business School

Research output: Contribution to conference › Other

Original language	English
Publication status	Unpublished - 2009
Event	8th International Conference on Research in Advertising: The European Advertising Academy in association with The University of Klagenfurt - University of Klagenfurt, Austria Duration: 25 Jun 2008 → 27 Jun 2008

Conference

Conference	8th International Conference on Research in Advertising
Country/Territory	Austria
Period	25/06/08 → 27/06/08

Cite this

@conference{894edf5baccb4f21adef13da6764a514,

title = "Sports Celebrity Endorsers: The Significance of Gender.",

author = "J. Granleese and H. Shen",

year = "2009",

language = "English",

note = "8th International Conference on Research in Advertising : The European Advertising Academy in association with The University of Klagenfurt ; Conference date: 25-06-2008 Through 27-06-2008",

}