Sports Celebrity Endorsers: The Significance of Gender.

J. Granleese, H. Shen

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusUnpublished - 2009
Event8th International Conference on Research in Advertising, The European Advertising Academy in association with The University of Klagenfurt - The University of Klagenfurt
Duration: 25 Jun 200827 Jun 2008

Conference

Conference8th International Conference on Research in Advertising, The European Advertising Academy in association with The University of Klagenfurt
CityThe University of Klagenfurt
Period25/06/0827/06/08

Cite this