Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations

Bryan Usrey, Babis Saridakis , Dayananda Palihawadana , Aristeidis Theotokis

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2018
EventAmerican Advertising Association Annual Conference - New York City , United States
Duration: 22 Mar 201825 Mar 2018

Conference

ConferenceAmerican Advertising Association Annual Conference
CountryUnited States
CityNew York City
Period22/03/1825/03/18

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