Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations

Bryan Usrey, Babis Saridakis, Dayananda Palihawadana, Aristeidis Theotokis

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2018
Event	American Advertising Association Annual Conference - New York City, United States Duration: 22 Mar 2018 → 25 Mar 2018

Conference	American Advertising Association Annual Conference
Country/Territory	United States
City	New York City
Period	22/03/18 → 25/03/18

Cite this

@conference{66da08921b874c1091e44286afeb9cf8,

title = "Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations",

author = "Bryan Usrey and Babis Saridakis and Dayananda Palihawadana and Aristeidis Theotokis",

year = "2018",

language = "English",

note = "American Advertising Association Annual Conference ; Conference date: 22-03-2018 Through 25-03-2018",

}