Surveys as a Social Experience: The Lingering Effects of Survey Design Choices on Respondents' Survey Experience and Subsequent Optimizing Behavior

Delia Dumitrescu (Lead Author), Johan Martinsson

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)
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Abstract

We propose that the design of earlier survey sections affects respondents’ response
strategy to later unrelated questions. We hypothesize that the structure of the survey is socially construed, and when earlier survey design features are respectful of the rules of social conversation, individuals are more likely to optimize their responses later on and express more satisfaction in end-of-survey evaluations. We find evidence supporting these expectations from two experiments, but more research is needed to sort out the causal mechanism responsible for these effects.
Original languageEnglish
Pages (from-to)534-561
Number of pages28
JournalInternational Journal of Public Opinion Research
Volume28
Issue number4
Early online date17 Sep 2015
DOIs
Publication statusPublished - 2016

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