Talking Trailers: Promotional materials, and the value of the paratextual turn

Jesse Balzar, Keith M. Johnston, Erin Pearson

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2024

Forecasting the future feature: How film industry hierarchies shaped trailer discourse, 1919-1959
Johnston, K. M. & Balzar, J., Apr 2024, In: Historical Journal of Film, Radio and Television. 44, 2, p. 282-299 18 p.
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8 Downloads (Pure)
2019

Researching historical promotional materials: Towards a new methodology
Johnston, K. M., Nov 2019, In: Historical Journal of Film, Radio and Television. 39, 4, p. 643-662 20 p.
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4 Citations (Scopus)

42 Downloads (Pure)
Strategies for creating successful soundless video advertisements: Speaking volumes through silence
Campbell, C. & Pearson, E., 1 Mar 2019, In: Journal of Advertising Research. 59, 1, p. 85-98 14 p.
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7 Citations (Scopus)

20 Downloads (Pure)
2016

Watching the trailer: Researching the film trailer audience
Johnston, K. M., Vollans, E. & Greene, F. L., Nov 2016, In: Participations. 13, 2, p. 56-85 30 p.
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91 Downloads (Pure)
2014

Sound and (no) Vision: Locating the Radio Trailer
Johnston, K. M., 2014, In: Music, Sound and the Moving Image. 8, 2, p. 163-178 16 p.
Research output: Contribution to journal › Article › peer-review

Research output