TY - JOUR
T1 - Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender
AU - Ojwang, Sylvester Okoth
AU - Okello, Julius Juma
AU - Otieno, David Jakinda
AU - Mutiso, Janet Mwende
AU - Lindqvist-Kreuze, Hannele
AU - Coaldrake, Peter
AU - Mendes, Thiago
AU - Andrade, Maria
AU - Sharma, Neeraj
AU - Gruneberg, Wolfgang
AU - Makunde, Godwill
AU - Ssali, Reuben
AU - Yada, Benard
AU - Mayanja, Sarah
AU - Polar, Vivian
AU - Oloka, Bonny
AU - Chelangat, Doreen M.
AU - Ashby, Jacqueline
AU - Hareau, Guy
AU - Campos, Hugo
N1 - Funding Information: This research was undertaken as part of and funded by, the CGIAR Research Program on Roots, Tubers and Bananas (RTB), and supported by CGIAR Trust Fund contributors https://www.cgiar.org/funders/. Funding for the study was facilitated by the RTB Breeding Community of Practice, Bill and Melinda Gates Foundation through the SweetGAINs investment (OPP1213329), and the CGIAR Gender Platform.
PY - 2023/3/15
Y1 - 2023/3/15
N2 - Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.
AB - Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.
KW - breeding pipelines
KW - investment cases
KW - market segments
KW - potato and sweetpotato
KW - poverty alleviation; nutrition; gender
UR - http://www.scopus.com/inward/record.url?scp=85151261085&partnerID=8YFLogxK
U2 - 10.3389/fpls.2023.1105079
DO - 10.3389/fpls.2023.1105079
M3 - Article
AN - SCOPUS:85151261085
VL - 14
JO - Frontiers in Plant Science
JF - Frontiers in Plant Science
SN - 1664-462X
M1 - 1105079
ER -