Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender

Sylvester Okoth Ojwang, Julius Juma Okello, David Jakinda Otieno, Janet Mwende Mutiso, Hannele Lindqvist-Kreuze, Peter Coaldrake, Thiago Mendes, Maria Andrade, Neeraj Sharma, Wolfgang Gruneberg, Godwill Makunde, Reuben Ssali, Benard Yada, Sarah Mayanja, Vivian Polar, Bonny Oloka, Doreen M. Chelangat, Jacqueline Ashby, Guy Hareau, Hugo Campos

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Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.

Original languageEnglish
Article number1105079
JournalFrontiers in Plant Science
Publication statusPublished - 15 Mar 2023


  • breeding pipelines
  • investment cases
  • market segments
  • potato and sweetpotato
  • poverty alleviation; nutrition; gender

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