Teaching International Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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@inbook{dc1ceca4d9974f0b8671d6804bf62c30,

title = "Teaching International Marketing",

author = "Jonathan Wilson",

year = "2021",

month = nov,

day = "19",

doi = "10.4337/9781789907896.00018",

language = "English",

isbn = "9781789907889",

pages = "255–284",

editor = "Ross Brennan and Lynn Vos",

booktitle = "Teaching Marketing",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}