Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds.

S.J. Barnes, J. Mattsson

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventAMA Summer Educator’s Conference - Chicago, United States
Duration: 1 Aug 2009 → …


ConferenceAMA Summer Educator’s Conference
Country/TerritoryUnited States
Period1/08/09 → …

Cite this