Testing Perceptions of Brand Value Between Real and Virtual Worlds.

S.J. Barnes, J. Mattsson

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2009
EventProceedings of the European Marketing Academy Conference - Nantes, France
Duration: 1 May 2009 → …

Conference

ConferenceProceedings of the European Marketing Academy Conference
Country/TerritoryFrance
CityNantes
Period1/05/09 → …

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