The affect heuristic and the attractiveness of simple gambles

IJ Bateman, S Dent, E Peters, P Slovic, C Starmer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Feeling of Risk: New Perspectives on Risk Perception
EditorsP Slovic
Place of PublicationLondon
Number of pages16
Publication statusPublished - 2010

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