The Affect Heuristic and the Attractiveness of Simple Gambles

Ian J. Bateman, Sam Dent, Ellen Peters, Paul Slovic, Chris Starmer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Feeling of Risk
Subtitle of host publicationNew Perspectives on Risk Perception
EditorsPaul Slovic
Place of PublicationLondon
PublisherEarthscan
Pages4-19
Number of pages16
ISBN (Electronic)9781849776677
DOIs
Publication statusPublished - 2010

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