The affect heuristic and the attractiveness of simple gambles

Ian Bateman, Sam Dent, Ellen Peters, Paul Slovic, Chris Starmer

Research output: Contribution to journalArticlepeer-review

65 Citations (Scopus)
Original languageEnglish
Pages (from-to)365-380
Number of pages16
JournalJournal of Behavioral Decision Making
Volume20
Issue number4
DOIs
Publication statusPublished - 2007

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