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The affect heuristic and the attractiveness of simple gambles

  • Ian Bateman
  • , Sam Dent
  • , Ellen Peters
  • , Paul Slovic
  • , Chris Starmer

Research output: Contribution to journalArticlepeer-review

70 Citations (Scopus)
Original languageEnglish
Pages (from-to)365-380
Number of pages16
JournalJournal of Behavioral Decision Making
Volume20
Issue number4
DOIs
Publication statusPublished - 2007

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