’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach

Markus Wohlfeil, Susan Whelan

Research output: Contribution to conferencePaperpeer-review


Although consumers have always been fascinated by the works and private lives of film stars, scant attention has been paid as to how the relationship between fans and film actors expresses itself in everyday consumer behaviour. This paper sets therefore out to explore celebrity fandom as a holistic lived experience from an individual fan’s insider point of view. Using subjective personal
introspection, the lead author provides insights into his own private everyday lived fan relationship with the actress Jena Malone. The findings indicate that the fan engages with the film star’s public persona through a personal intertextual reading of “reliable” media texts, which can even result in a feeling of “knowing” the celebrity like a personal friend–and even “love.”
Original languageEnglish
Publication statusPublished - 2010
Event9th European Association for Consumer Research Conference - Royal Holloway, University of London, United Kingdom
Duration: 30 Jun 20103 Jul 2010


Conference9th European Association for Consumer Research Conference
Country/TerritoryUnited Kingdom


  • celebrity fandom
  • Film star fandom
  • fandom
  • fans
  • experiential consumption
  • Narrative transportation theory
  • autoethnography
  • introspection
  • introspective research
  • Subjective personal introspection

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