’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach

Markus Wohlfeil, Susan Whelan

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

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2011

’The Book of Stars’: Understanding a consumer’s fan relationship with a film actress through a narrative transportation approach
Wohlfeil, M. & Whelan, S., 2011, In: European Advances in Consumer Research. 9, p. 290-296 7 p.
Research output: Contribution to journal › Article › peer-review

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